Wouldn’t it be great if you knew more about your prospective clients? Well, you can.
B2B data comes in many shapes and sizes. That way, regardless of your industry, if you’re targeting business customers, B2B data could improve your marketing performance.
In most cases, business data is supplied as B2B Data Lists.
B2B Data Lists are marketing lists of business decision makers and relevant information about them and/or their business; depending on what you think you need.
Just like all forms of marketing data, B2B Data can be ruthlessly segmented. That means that no matter how niche your target customer, a marketing list can be created with potential customers.
B2B data comes from a variety of sources. These are private and public sources.
If you are serious about B2B marketing, you should prioritise business data from private sources. In our experience, this type of data performs far better. Nonetheless, we’ve seen plenty of successful campaigns that have sourced public business data.
There are two main types of business data; demographic and firmographic. The former specifically targets an individual at a business; whereas, the latter targets a firm.
The right B2B Data can inform important business marketing decisions. At the same time, it allows a business to develop a direct marketing acquisition strategy. Which is a far more cost-effective alternative to other forms of marketing, like advertising and digital marketing.
Whichever media channel suits your business best, be sure to acquire data that can be utilized for that type of campaign.
For instance, if email marketing is your preferred channel of choice, be certain that your B2B records come with email addresses.