You want your email marketing to work, that’s why you’re here, learning the secrets on how to do email marketing. But, you’re unsure of how do it effectively and legally. After hours of research and testing you’re left wondering whether it can be done.
Well, it can. We’ve managed hundreds of email campaigns and broadcasts for some of the largest and most respected companies in the UK. Some of these include Land Rover, EDF Energy, Ethiopian Airways, Vitality, EON, and BT.
How have we created successful email marketing campaigns in all of these industries? Well, here’s our 5 essential tips and tricks for a successful campaign.
1. Landing Page
A well-crafted, UX-friendly landing page is essential. It’s likely that most of your competitors won’t be willing to invest in a UX-focused website. Because of this, if you invest here, you’ll have the edge.
Internet users are fickle. It doesn’t take much to put them off. So, what does put them off? I hear you ask. Here are the general absolute definitely do-nots for landing pages.
Absolute Do Nots For a Landing Page:
It’s hard work directing traffic to a website, so don’t ruin your hard work with a poor landing page.
If your website has any of these issues, you’ll struggle to create a successful email campaign. If you do generate some results, great! But imagine how many it would be if slow load speeds didn’t irritate them to the point of leaving.
It may seem basic, or maybe it doesn’t. But high quality, engaging content is a make-or-break moment for your email marketing campaign.
People receive a lot of emails. So, it’s important that you stand out. The average person receives over 100 emails every day. Because of this, emails that aren’t from an easily recognisable sender or have poorly created are quickly judged as ‘spammy’ and ignored.
Therefore, it’s vital that you create great, engaging content that quickly reminds consumers of your business and intrigues them to read more.
Don’t worry if you’re not a computer coding whiz. There’s plenty of options to help you create masterful content. For example, there are plenty of HTML design agencies across the UK; or you can choose an email template builder like BeeFree.
3. Unique Selling Point (USP)
This is an important part of any marketing strategy. Generally, consumers are lazy when checking emails and easily distracted. That’s why it’s imperative that you slap your prospect in the face with your USP straight away, figuratively of course. When a consumer opens your email, they need to know straight away why they should spend their money with you.
Picture this, you’re a sports shoe retailer and you’re broadcasting an email campaign. When a prospect opens your email, they need to know why they should shop with you over one of your competitors. You may be lesser known than Foot Locker or Sports Direct, which means you will probably earn less consumer trust. You may have been successful in enticing the prospect to buy a new pair of shoes; however, they’ve now decided to shop directly with the supplier, i.e. Nike.
To avoid this, deliver your USP straight away. In this example, it could be an extended warranty; guaranteed cheaper prices; or a no-questions return policy.
Wow, if you’ve done everything that we’ve recommended so far, you’ve already put in a lot of work. Nice job!
Don’t let it all go to waste now.
Without the right email contacts, all your hard work will be wasted.
It’s important that, just like all forms of marketing, you segment your target market effectively so that you’re contacting genuine prospective customers.
Our email data comes with an 85% accuracy guarantee. We only broadcast campaigns that use our data, because it’s the only way that we can ensure compliance and accuracy.
5. Sender and Server
Congratulations! You’ve made it to the end, don’t ruin it now. They’re all important parts, but this is one of the most important, because if you do this wrong, your prospects may never even receive your email.
So how do you choose the right server? Well, there are 3 options.
Custom Server – You’ve got some backend brainy-ness about you. Creating a custom server may be a good choice for you. Options for a custom server are Amazon SES, Elastic Email, or Mailgun. You will need some technical knowledge to set these up, but once you do, it’ll be cheaper, and you’ll have greater control.
Email Broadcaster – This is where you’ll probably recognise some names; like Mailchimp and Mailjet. The real benefit of these is that they’re simple to use. Though, on the other hand, that comes at a premium price. If you have a lot of email contacts, you could end up paying a fortune.
Managed Broadcast – Save time, money, and stress and get Direct Data Squad to manage an email broadcast for you. We offer this as part of an email service package. It saves you money whilst also generating far better results.
Well, there you have it. You’re ready to take the market by storm now that you’re an email marking wizard!
Don’t forget that each component is as important as each other. They work in unison to generate results.
If you’re ever having issues, don’t hesitate to get in touch. Our marketing experts help businesses improve their existing email campaigns every day.