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IVA Leads
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IVA leads are qualified leads of UK consumers who are experiencing financial difficulties and require debt assistance. Each IVA lead provided by us matches the specific criteria for an Individual Voluntary Arrangement (IVA). These leads are individuals with debts exceeding £5,000 and owed to more than two creditors.

Want to learn about the official debt criteria? Check it out on IVA Advice.

All of our IVA leads are 100% exclusive. Looking for leads which are less qualified and non-exclusive? Then our consumer data lists may be a better fit for you.

How do you generate IVA Leads?

Our debt management leads are generated through various online marketing channels, including paid search marketing, search engine optimization, and social media marketing. By utilizing a comprehensive digital marketing strategy, we effectively target, engage, and convert consumers who are seeking debt assistance.

One of the significant advantages of IVA web leads is the improved customer journey. Unlike traditional telemarketing methods, online marketing allows consumers to engage with our content at their convenience, leading to higher customer satisfaction, engagement rates, and conversions.

What comes with IVA Leads?

Our debt web leads provide the following information about each consumer:

  • Full name
  • Phone number
  • Email address
  • Postcode
  • Debt amount (categorized in numerical brackets)
  • Number of creditors

To streamline the lead generation process and reduce abandonment rates, we use numerical brackets for debt and creditor amounts. This approach allows prospects to select the appropriate bracket based on their debt situation, ensuring a smoother user experience and increasing lead generation.

Why get IVA Leads?

By choosing our IVA web leads, you can enjoy the following benefits:

  • Registered interest in your debt management service: Our leads have already expressed their interest in seeking debt assistance, ensuring you speak to prospects who are genuinely interested in your services.

  • Real-time lead delivery: Leads are delivered to you in real-time, enabling prompt engagement while prospects are still highly interested and actively seeking assistance.

  • Improved customer journey and response rate: Online marketing methods create a more engaging and less intrusive customer experience, resulting in higher response rates.

  • 100% qualified leads: Our IVA leads meet the specific criteria for an Individual Voluntary Arrangement, ensuring you engage with highly relevant prospects.

If you’re a busy debt management advisor, the last thing you want is to waste your time outbound hundreds of dial consumers. IVA web leads ensure that when you call someone, you know that they’re interested in your services.

Additionally, all our leads are delivered in real-time. This means that when someone registers an interest and completes our form, they’re delivered straight to you. Consequently, you get to engage with the prospect whilst their interest is still peaked. In addition to this, real-time delivery ensures a far better response rate.

Every lead is 100% qualified. Further to this, if you require more specific criteria, we may be able to adapt our campaign specifically for you. Speak to one of our account managers to find out more.


We offer flexible lead delivery options tailored to your preferences:

  • Real-time API integration: Leads can be directly delivered to your CRM system in real-time, ensuring immediate access to prospects’ information.
  • Email delivery: Leads can be sent to a designated inbox for your convenience, allowing you to manage and follow up with prospects effectively.
  • Compiled leads in a CSV file: If real-time delivery is not essential, we can provide leads in a compiled format within a CSV file. You can choose daily or weekly delivery based on your requirements.


IVA leads and debt management leads essentially refer to the same thing. The term “IVA” stands for Individual Voluntary Arrangement, which is a legally binding arrangement between a consumer and their creditors. Debt management, on the other hand, encompasses a broader range of services aimed at helping consumers with debt relief. An IVA is a specific product within the debt management service category.



We generate IVA web leads online and deliver them in Real-Time. For this type of lead, every prospect engages with our marketing material online and follow through to our website. From there, they complete our qualification form and turn into a lead for you.

All these leads are 100% exclusive.

One of the great benefits of this type of lead is that prospects are typically much more engaged. That’s because online lead generation is less intrusive than telemarketing. In addition to this, prospects get to engage with marketing material and convert when they’re ready to do so.

Consequently, engagement and conversion rates are far higher than other form of leads.


IVA data lists are marketing data lists for IVA brokers. These are marketing records can offer a mouth-watering ROI. That’s because it’s high volume data at an affordable rate.

If you’re an IVA broker, you’ll know that targeting UK consumers based on debt amount, loan-decline status etc, is against GDPR compliance. Therefore, we can’t ask consumers these sorts of questions.

Nonetheless, our marketing experts have created a successful targeting criteria that is in action every day with our IVA clients. What to know more about our tried-and-tested targeting criteria, speak to one of our marketing pros.

This type of lead is best suited to large and experienced sales teams.


Building your in-house lead generation strategy can be complex and costly. To simplify the process, we offer the option to buy or rent our established IVA lead generation brand, Go Away Debts. This includes a successful social media advertising campaign that can kickstart your lead generation efforts, saving you time and resources.

Average cost of In-House Lead Gen:

  • Website build = £8,000+
  • Digital Marketing consultation = £150+
  • Hiring a Marketing team = £4000+
  • Marketing Budget = £2000+

Avoid the expenses associated with in-house lead generation, such as website development, digital marketing consultation, hiring a marketing team, and marketing budgets. With our ready-to-use lead generation brand, you can efficiently generate your own leads in-house.

Partner with us to access qualified IVA leads and optimize your debt management services. Contact us today to explore the best options for your business and start converting leads.

frequently asked questions
Unfortunately, it’s impossible to say without knowing more about you and your campaign. Generally, web leads offer the best conversion rates money can buy. But plenty depends on your criteria, desired targeting, contact method and experience. For more information, speak to one of our managers here.
Well, however you like! Every prospect comes with a primary phone number and an email address. So, you can call, SMS message, email, or even WhatsApp. In our experience, delivering an SMS message prior to a phone call is the best way to contact prospects. However, you’ll likely have your own sales data and have worked out your best contact method.
We’re really confident in our ability to deliver you leads that result in sales. And rarely, if ever do we need to offer replacements. Due to this, we offer a generous returns policy. If they lead is out of criteria, the lead is replaced. Simple as that! You will agree a qualifying criteria with your account manager prior to ordering. This is what we’ll measure returns by.
We’re really confident in our ability to deliver you leads that result in sales. And rarely, if ever do we need to offer replacements. Due to this, we offer a generous returns policy. If they lead is out of criteria, the lead is replaced. Simple as that! You will agree a qualifying criteria with your account manager prior to ordering. This is what we’ll measure returns by.
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We wouldn't be a leading UK Data Provider without experienced account managers with over a decade of experience. Chat with one of our specialist leads providers today.