What are Marketing Data Lists?
Marketing data lists are secure files of UK consumer or business contact records. Individually, they are known as marketing data records. Marketing data is any prospect information that can be used for targeted marketing campaigns. We generate Marketing data for both consumers and business prospects. Therefore, marketing data lists are a great marketing strategy for B2C and B2B businesses.
Generally, businesses use Marketing data lists for database marketing. This is when a business uses a large consumer database to create targeted direct marketing campaigns. Each consumer record represents a prospective customer. If you profile these records effectively, you have the capacity to speak to thousands of potential customers that you ordinarily would never get close to.
Depending on your preferred contact method, different information will be included. For instance, if you want to contact customers via telemarketing, then we will include a verified phone number with each record.
Data Information Options
Depending on how targeted you want your campaign to be, we can segment data records by more variables. In addition to this, if you have a hyper specific customer profile and want various contact options, we can include more data.
Bear in mind, however, generally, the more information, the more the price.
Example Options:
- Name
- D.O.B
- Phone Number
- Email Address
- Home Address
- Job Title
- Salary
Volume and pricing is will vary depending on the profiling criteria.
Why Use Marketing Data Lists
- Huge potential for ROI – data list marketing is without question the most cost effective form of marketing. Most marketing channels cost a fortune to use. However, direct marketing like email, postal and telemarketing are affordable alternatives. Generally, that means that you require very few sales to generate a very healthy ROI.
- Highly Measurable – Unlike traditional advertising channels, it’s easy to measure the effectiveness of data marketing. Whereas, how do you know how many sales a TV advert gets?
- Hyper Targeted – At Direct Data Squad, we only sell accurate and reliable data. That way, you can be sure that when you buy marketing data lists with us, each record will match your segmentation criteria. However, when you run a Facebook Ad campaign, can you be sure that everyone that sees your ad fits that criteria?
Consumer Marketing Data Lists
At Direct Data Squad, we have access to just over 10 million UK consumer records. When we combine this volume with our marketing segmentation experience, we’re able to create large, highly targeted consumer data lists.
Our clients use consumer data lists to create successful campaigns via multiple channels. For instance, you can use consumer data to target prospects by phone, post, email, or via digital channels.
How Can We Segment Consumers?
- Geographic Segmentation
- Behavioural Segmentation
- Demographic Segmentation
- Psychographic Segmentation
