Marketing data lists are secure files of UK consumer or business contact records. Individually, they are known as marketing data records. Marketing data is any prospect information that can be used for targeted marketing campaigns. We generate Marketing data for both consumers and business prospects. Therefore, marketing data lists are a great marketing strategy for B2C and B2B businesses.
Generally, businesses use Marketing data lists for database marketing. This is when a business uses a large consumer database to create targeted direct marketing campaigns. Each consumer record represents a prospective customer. If you profile these records effectively, you have the capacity to speak to thousands of potential customers that you ordinarily would never get close to.
Depending on your preferred contact method, different information will be included. For instance, if you want to contact customers via telemarketing, then we will include a verified phone number with each record.
Depending on how targeted you want your campaign to be, we can segment data records by more variables. In addition to this, if you have a hyper specific customer profile and want various contact options, we can include more data.
Bear in mind, however, generally, the more information, the more the price.
Volume and pricing is will vary depending on the profiling criteria.
At Direct Data Squad, we have access to just over 10 million UK consumer records. When we combine this volume with our marketing segmentation experience, we’re able to create large, highly targeted consumer data lists.
Our clients use consumer data lists to create successful campaigns via multiple channels. For instance, you can use consumer data to target prospects by phone, post, email, or via digital channels.