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Digital Web Leads
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Digital Web Leads – Online Lead Generation

What are Digital Leads?

Digital leads are contact leads of consumers who are looking for your product or services that have been qualified through online lead generation. So, if you feel like you’re not getting enough from telemarketing data, then our digital web leads might be for you.

We generate digital leads through a broad digital marketing strategy. This strategy includes social media advertising, search engine marketing, PPC advertising, and email marketing.

A benefit unique is that they provide an opportunity for businesses to reach consumers who are actively searching for their service. Due to this, our clients find that our web leads convert into sales at a much higher rate than telemarketing sales.

Why get Web Leads?

Whilst telemarketing data performs exceptionally well for a variety of industries, digital leads work well in a totally different way.

Since we generate these leads online, the prospects are often more receptive than with telemarketing leads. That’s because they’re not called out the blue and instead, they’ve seen an advert that’s caught their attention online. After seeing the ad, they submit their details online to get a quote. Due to the fact that

Benefits of Choosing Web Leads:

– 30%+ Conversion Rate
– Instant Delivery via API
– Replacements given if unable to quote
– Average ROI of 350%

What Information can be Captured

Depending on what industry you work in, the information captured will vary.

Contact Information:

  • Full name
  • Contact number
  • Email address
  • Postcode

Variable Information (Industry specific, Life Insurance):

  • Who they want to insure
  • Whether they have smoked in the past 12 months
  • Cover Length
  • Cover Amount
  • Desired Cover
  • House number and postcode
  • D.O.B
  • Contact information

What Industries Can Buy Web Leads?

Solar Panel Installation

If you’re a solar panel installer, you know that it’s more competitive than ever. That’s why we offer affordable and qualified, digitally-generated web leads. With these, you only pitch to consumers who are actually interested in getting solar panels.In addition to this, due to our qualification process, we only supply leads that match a certain criteria. That way, you can be sure that you’re not wasting your time with people who can’t afford your products.

Learn more about solar installation leads here.

Life Insurance

Life insurance web leads are one of our most popular life insurance lead product. We generate these in house through one of our life insurance landing pages. Often, our clients blend web leads, life insurance hotkeys and life insurance data lists, to keep their sales team engaged and diversify leads.

If you’re interested in generating insurance web leads yourself, we offer two of our landing pages, and for hire. That way, you can test out lead generation marketing for yourself and see if it’s a viable long-term strategy. Without rental, building a website, a brand, and a complete marketing strategy from scratch for a successful campaign can cost approximately £20,000.

Funeral Planning

We generate qualified funeral planning leads through our brand These leads are sold to funeral planning companies up and down the country and convert into sales at an average of 37%.

New Boiler Installation

Getting enquiries for new boilers is a difficult one. That’s because it’s a high-involvement purchase with high urgency. If someone’s boiler busts, they need to get a quote as soon as possible.

Due to this, social media marketing rarely works effectively. Instead, we run a comprehensive search marketing campaign so that when someone’s looking for a new boiler, it’s our website that they find.

Learn more about our boiler replacement leads here.

ECO4 Leads

We generate ECO4 leads online via digital marketing channels. For this, the user engages with our online marketing material and requests a quote using our online form.

Our ECO4 leads are what’s called Marketing Qualified Leads (MQLs). What this means is that they’re qualified by marketing material before requesting a quote. Due to this, the qualification process is not as strict as our other digital leads. But, as a result the cost for these is far more affordable.

Why is this? Well, due to the sensitive nature of qualifying criteria, it’s incredibly difficult to qualify these prospects online.

Learn more about ECO4 leads here.

frequently asked questions
Online lead generation is the process of qualifying prospects and converting them into leads via online marketing channels. Traditional leads are generated by telemarketing. Instead of hassling people by phone, online lead generation techniques includes Google & Bing Ads, Facebook, Instagram & TikTok Ads. This is far less intrusive and provides a better customer journey.
It’s impossible to say which type of lead is the best for you without knowing more about your business. Nonetheless, there are a few distinct differences between telemarketing leads and digital leads. Digital leads typically have a better user journey. Due to this, the response rate and engagement rate is often much higher. In addition to this, they’re often much more qualified. However, this does come at a cost. So how you handle these leads is a key factor to whether digital leads will work better for you.
Depending on your desired customer, the online lead generation techniques that you use may vary. For instance, if your demographic is UK citizens aged between 45-60, advertising on TikTok may not give you the results you need. If you’re looking to hire one of lead gen websites, book a consultation with one of our marketing experts and plan your digital marketing strategy together.
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