1. Improve your presentation skills. Find common ground and create authentic communications before launching into a full presentation.
2. Identify the customer’s need and tailor the pitch accordingly. Your pitch to a customer who is looking for insurance to cover a mortgage and a pitch to a customer looking to leave something for dependents should be different.
3. Improve your brand image. Build your brand image around providing a high-quality and reliable service. Encourage more reviews and use social media to improve engagement with customers and prospects.