B2C email lists are data lists for email marketing. Essentially, they are large email addresses lists of UK consumers.
Each email list contains UK consumers email addresses that have been selected specifically for a given business. That’s because every B2C email list is unique. Depending on what your target customer looks like, we’ll use different segmentation variables.
We create these targeted lists by talking to you, learning about your business and who your ideal customer is. Then we use this information to profile our email marketing database, and find freshly opted-in prospects who fit your business’s customer profile.
A consumer email database is a catalogue of UK consumers and their email address. This is what we call our data vault of UK consumers, and it contains over 15 million consumer email leads that are opted-in for marketing.
Every day, we generate fresh email data that joins our email database.
Ultimately, what this means is that regardless of your industry, we’ll be able to find prospects for you. We know this because we’ve already found customers for a tonne of businesses. These include businesses in industries from aviation and motor manufacturing, to home improvements and insurance brokers.
For B2C email lists, it’s critical that we use various criteria to profile our records. Otherwise, finding the right prospects would be very difficult.
The most common ones often include: location, age, and job title. However, we can profile criteria by far more than this; including, income, hobbies, and travel history for example.
Depending on what you’re after and what your budget is, what’s included in the data files may vary. Nonetheless, our records normally include:
Of all marketing channels, email marketing routinely generates the best ROI. In some cases, it can be as high as 4,400%. There’s a few reasons for this. Whilst initially acquiring the prospects isn’t always cheap, it’s a far lower cost-per-contact rate than other forms of marketing. Due to this, you can get in front of far more customers than with other forms of marketing. Often, you only need a few conversions to make a large return on your investment.
In addition to this, email marketing is one of the most measurable media vehicles. Email marketing platforms offer plenty of opportunities for tracking. Plus, analytics software like Google Analytics allows you plenty of opportunity for consumer tracking. With this data, not only can you track conversions from an email campaign, you can also compare traffic against another form of media.
The benefit of this is that more analytics informs better decisions, which leads to a lower cost-per-acquisition.
100%! Email lists are definitely worth it. Unfortunately, it goes without saying that no campaign comes with any guarantees of success. Nonetheless, no marketing technique can compare to the mouth-watering return on investment that email lists offer. Marketing with email lists is a great way to reach thousands of prospects for a low cost.
Consumer email addresses are not public information. However, Business email addresses are public information as long as they are posted publicly. A public place can include platforms like a website, Experian or LinkedIn. For more information, speak to one of our experienced account managers.
If you're looking to buy email lists, it's vital that you do so at the right place. Otherwise, it's quite likely that you'll end up with inaccurate or out of criteria data. That will start your campaign off on the wrong foot. That's not what email lists at Direct Data Squad are like. That's why every day, more clients trust us to start a new email campaign.
Absolutely! It's totally up to you whether you'd like to send an email campaign yourself, or whether you want a broadcast managed for you. Often, clients don't have the capacity to manage the scale that they would like. In cases such as this, we're more than happy to manage the broadcast. Don't worry, you'll still have access to all the same (and more) analytics that you would expect.
Well, it depends on who you're targeting and how many methods of contact you desire. As with all forms of data, the stricter the criteria and more information you require, the more expensive it will be.
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We wouldn't be a leading UK Data Provider without experienced account managers with over a decade of experience. Chat with one of our specialist leads providers today.Contact Us 01202 743 816