Accurate B2C Email Lists from our Consumer Email Database
What are B2C Email Lists?
B2C email lists are data lists for email marketing. Essentially, they are large email addresses lists of UK consumers.
Each email list contains UK consumers email addresses that have been selected specifically for a given business. That’s because every B2C email list is unique. Depending on what your target customer looks like, we’ll use different segmentation variables.
We create these targeted lists by talking to you, learning about your business and who your ideal customer is. Then we use this information to profile our email marketing database, and find freshly opted-in prospects who fit your business’s customer profile.
What is a Consumer Email Database?
A consumer email database is a catalogue of UK consumers and their email address. This is what we call our data vault of UK consumers, and it contains over 15 million consumer email leads that are opted-in for marketing.
Every day, we generate fresh email data that joins our email database.
Ultimately, what this means is that regardless of your industry, we’ll be able to find prospects for you. We know this because we’ve already found customers for a tonne of businesses. These include businesses in industries from aviation and motor manufacturing, to home improvements and insurance brokers.
How Can You Segment the Data?
For B2C email lists, it’s critical that we use various criteria to profile our records. Otherwise, finding the right prospects would be very difficult.
The most common ones often include: location, age, and job title. However, we can profile criteria by far more than this; including, income, hobbies, and travel history for example.
What’s Included?
Depending on what you’re after and what your budget is, the data files may vary. Nonetheless, our records normally include:
- First & last name
- Email address
- Postal address
- Contact number
Why Email Marketing?
Of all marketing channels, email marketing routinely generates the best ROI. In some cases, it can be as high as 4,400%. There’s a few reasons for this. Whilst initially acquiring the prospects isn’t always cheap, it’s a far lower cost-per-contact rate than other forms of marketing. Due to this, you can get in front of far more customers than with other forms of marketing. Often, you only need a few conversions to make a large return on your investment.
In addition to this, email marketing is one of the most measurable media vehicles. Email marketing platforms offer plenty of opportunities for tracking. Plus, analytics software like Google Analytics allows you plenty of opportunity for consumer tracking. With this data, not only can you track conversions from an email campaign, you can also compare traffic against another form of media.
The benefit of this is that more analytics informs better decisions, which leads to a lower cost-per-acquisition.
