Consumer Data

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Consumer Data UK

What is Consumer Data?

Consumer data are information records of UK consumers used for marketing purposes. These marketing records can include geographic, demographic, behavioural, and psychographic information. Since they are marketing records, they always come with contact information, whether that be telephone, email, or postal address.

What are Data Lists?

Data lists are marketing lists compiled of multiple UK customer data records. These are also known as B2C Data Lists.

Once a business has decided to market directly to prospective customers, they require consumer contact information. They also need to be sure that the consumers are in fact their target customers.

To ensure that a business is always targeting its desired customers, we use multiple segmentation techniques to create highly targeted customer data lists.

Due to this, we’ve proved a reliable data list provider for hundreds of businesses in the UK.

What are some of the Most Common Profiling Variables?


  • Postcode
  • County
  • Country


  • Homeowner status
  • Household or personal income
  • Relationship status
  • Number of children
  • Job title and industry
  • Number of vehicles

Household Specific:

  • Boiler or Washing Machine age and manufacturer
  • Solar Panels
  • Pets
  • Energy provider
  • Insurance information
Consumer Data

How Can I Use UK Data?

These data records are very flexible and can used in a variety of ways. Due to this, it’s a worthwhile investment for almost any business in the UK.

Telemarketing – Source data lists with telephone numbers included and use these records for a targeted telemarketing campaign.

Email Marketing– Often, these data records come with email addresses. Email marketing with B2C Email Lists can produce a staggering ROI, in some cases over 4,400%!

Postal Campaign – Direct mail marketing has proved successful for a number of businesses that we’ve worked with. In addition to this, it’s great for local businesses and tradespeople.

Why Direct Data Squad?

Marketing data is super flexible.

At Direct Data Squad, we supply accurate and reliable data lists for a variety of industries.

We’ve helped achieve results for companies in home improvements, insurance, telecoms, energy, car financing, car manufacturing and commercial airlines, to name a few. Don’t worry if your industry isn’t listed, we help new businesses in new industries every day!

We vet every single data record so that we can ensure 100% accuracy and compliance.

So, whether you want to communicate with new customers by phone, email, or post, let’s chat and see how we can help you.

frequently asked questions

We collect all our GDPR compliant marketing data via two methods. These are either: telephone surveys, or online marketing techniques. Every telephone survey is managed by an experienced lead generation agent and comes with proof of a opt-in for marketing. Likewise, each web lead comes with proof of an online customer journey.

If you're looking to buy data, it's essential that you source it from a reputable provider. Unlike many new lead generation agencies, Direct Data Squad are a reliable data provider and have been around since 2015.

Depending on what you ask for, different information will be included. As a result, all data lists look slightly different. But, as a generally rule data lists include contact information and profile information. For instance, an energy broker may buy data lists that look like this: Name; contact number; postal address; energy provider; and bill amount.

Why use Marketing Data?

Marketing data is essential for a successful marketing campaigns. Here's why...

Can we help? Let's find out...

We wouldn't be a leading UK Data Provider without experienced account managers with over a decade of experience. Chat with one of our specialist leads providers today.

Contact Us 01202 743 816

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