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ECO4 Leads
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What are ECO4 Leads?

ECO4 leads are marketing qualified leads. These leads are UK consumers who are concerned about their energy bills and a looking for support.

Every ECO4 lead is 100% exclusive; you’ll be the only person to contact the lead that you receive.

How effective is direct marketing?

We generate 100% of our ECO leads via online marketing channels. The types of media vehicles in our digital toolbox are paid search, organic search marketing, social media marketing and advertising.

As a result, these prospects are far more receptive and engaged with marketing calls.

That’s because the online customer journey is far better than the telephone lead gen process.

During the lead generation process, prospects engage with our advertising material online. Due to this, the prospects get to take their time and convert when they’re ready.

Why buy ECO4 leads?

There’s plenty of reasons to get ECO4 web leads.

  • 100% exclusive
  • Prospects that are waiting for your call
  • Delivered in Real-Time
  • Affordable lead generation prices
  • Registered interest in your service
  • Improved Customer Journey = Better Response Rate

If you’re a busy installer, you don’t want to be wasting your time cold calling through data lists, or speaking to people who don’t qualify for the ECO4 scheme.

Instead, ensure that you best optimise your time by contacting warm and engaged prospects.

What’s Included with ECO Web Leads?

We can and do tailor our online lead campaigns for clients all the time. So, if you’d like more qualification or more specific targeting, no problem!

Have a chat with one our experienced account managers to see what we can do for you.

Here’s what’s currently included:

  • Full name
  • Primary contact number
  • Primary email address
  • Street address
  • Postcode
  • Heating source
  • Property ownership status
  • EPC rating (A/B/C/D; or E/F/G; or unknown)

How does the ECO4 Boiler Scheme work?

Sadly, unlike previous rounds of the ECO scheme, there will be far fewer boiler installation grants available.

Under ECO 3 where 135,000 new boilers were installed; ECO 4 will only allow 5,000 boiler upgrades.

Therefore, it’s possible for plumbers to still have their share of the ECO4 scheme. However, you’ll have to be quick before the quota is filled!

If you’re looking for real-time boiler leads, learn more about them here.

Why are Boiler Replacements changing?

According to the UK Government, under the previous ECO schemes there hasn’t been a single boiler or electric heater repair. Instead boilers aged 3 to 9 years old have been replaced. It seems that the government wants to see boilers live until their 12 year life expectancy rather than being replaced early. Therefore, they’ve incentivised boiler maintenance rather than replacement.

ECO4 Leads or EPC Data Lists?

Depending on you, your business, and your schedule, you may need a different marketing product to someone else.

For instance, you’re an installer. You may not consider yourself a salesperson. In that case, we would normally recommend a more qualified lead product, such as ECO Leads. That way you only speak to engaged prospects who are interested in speaking to you.

In addition to this, you may also need ECO leads if you’re a busy installer. If time is tight, you certainly don’t have time to be cold-calling data lists.

On the other hand, if your business has the capacity to call through EPC data lists, it’s one of the best ECO marketing products you can buy.

Why?

Because EPC data lists are affordable. But, also very accurate leads with a lot of additional information.

Learn more about the difference between EPC data lists and ECO Web Leads here.

frequently asked questions

How can I contact the prospect?

You can contact the prospects anyway you like! We obtain a contact number, email address, and postal address. So, you can use whichever contact method works best for you. It’s important to note that in our experience, contacting this type of prospect by phone is by far the most effective method. This is partially due to the fact that all of these prospects are expecting a call.

Are the leads exclusive?

All our web leads are always 100% exclusive! It’s not in anyone’s best interest to sell leads to multiple clients. No one should have to scramble with their competitors to contact the same lead. In addition to this, it’s not in the prospects’ best interest. What would happen if after requesting a quote, every prospect was hammered by sales people? Negative reviews would rack up, word would spread and before long, no one would be submitting their details.

What's the return policy?

We’re confident in our ability to generate leads that can work for you. That’s why we offer a generous replacement policy. If you’re lead doesn’t match the criteria agreed with your account manager, it’s replaced. It’s as simple as that. It is important to remember that due to the sensitive nature of ECO qualifying criteria, it’s very difficult to qualify leads online. That’s why these are sold as MQLs. For more information, speak to one of the team.
Can we help? Let's find out...

We wouldn't be a leading UK Data Provider without experienced account managers with over a decade of experience. Chat with one of our specialist leads providers today.

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01202 743 816