Now is the perfect time to start an email marketing campaign
…however, doing so comes with its own unique set of challenges. Not only must you execute the basics effectively, but you must also navigate strict regulations such as GDPR.
Since the implementation of GDPR in 2018, email marketing regulations have become more stringent. But while this may seem daunting for those planning campaigns using email marketing data, it’s actually great news!
Before GDPR, email marketing faced significant road blocks. Open rates, engagement rates, and customer sign-ups plummeted due to fraudulent activities. However, consumer trust in email marketing has now been restored, presenting an opportunity for those who get it right to reap substantial rewards.
To make the most of your email campaign, it is crucial to source accurate and reliable email marketing data lists.
Still not convinced about the power of email marketing? Consider these enlightening stats from HubSpot:
“Email marketing has an average ROI of $38 for every $1 spent.
86% of professionals prefer to use email when communicating for business purposes.
Email campaigns generate 50% more sales-ready leads compared to other lead generation channels.”