Direct Mail Data is marketing data that contains a prospect’s name and postal address. We use direct mail data to create targeted postal marketing campaigns.
Every direct mail data record comes with demographic information. Therefore, we can perform detailed market segmentation. That way, we can ensure that every direct mail prospect fits your target market.
All of direct mail marketing records come with an opt-in to hear from businesses like yours.
Direct mail is a form of advertising that uses printed media, like flyers, and a postal delivery company. This form of advertising bypasses traditional advertising channels. As a result, it gets your business’s message straight in the hand of your ideal customer.
Great news! You don’t even need to worry about delivery. If you buy a direct mail database with us, we’ll offer to manage the delivery for you. We have a long standing partnership with Royal Mail, who handle the delivery our of postal marketing campaigns.
Due to this, postal marketing can be a particularly effective form of marketing. However, it is worth noting that depending on your product, this may or may not be a well-matched media vehicle for your business. Don’t worry though, we’ll let you know whether we think it’s an effective strategy for your business.
Here is a definitive but simple blueprint to run a successful Direct Mail campaign.